Photos are more important for some businesses than others, but every business should take the time to upload photos to their Google My Business page. If you are a stylist, you can upload pictures of your recent work. If you do landscaping, you can upload your portfolio of projects so people get a feel for what you can do. If you’re a restaurant, upload pictures of your interior, of smiling staff, and of your most popular dishes. You get the picture!
A few general tips:
- Use high-quality photos. Uploading blurry, dark, or grainy photos can actually backfire and make your Google My Business profile less appealing to customers, even if your products and services are exceptional.
- Consider hiring a photographer to take and edit the photos for your listing, or at least recruit the help of a friend who has a powerful DSLR camera and basic photo editing skills. This is worth the investment!
- Upload a quality video to your profile if it can help you quickly tell the story behind a product or service. (Google has a free video making tool that we go into in some detail in the Marketing Kit section. You can make a 30 second video that looks great in 5-10 minutes. We recommend you finish uploading photos first but you can jump to that section whenever you like.)