Welcome! This guide will help you set up your Google Business Profile page. Help customers find you at no cost.

Google’s free business tools are incredibly powerful, but we’ve found most small businesses either are not using them, or aren’t using them properly. That’s why we built this guide. If you read and follow each section’s recommendations, your business will be much more prominent on Google web and map searches, and you’ll be able to establish better relationships with your customers, getting more reviews, and even being able to give quotes for your services online.

There’s quite a bit of content here, so we’ve organized it by section so you can pick and choose what you want to read based on how you need to use the content. Perhaps you already have a Google Business Profile page, but want to make sure you are using it as well as you can, or maybe you’ve never even heard of it.

Note: Before you get started make sure you print our handy checklist so that you can keep track of your progress. We really want you to succeed, and to do so you’ll want to make sure complete all the steps to a killer profile. Get the Checklist Here.

Either way we are here for you. Without further ado…

Introduction

What is Google Business Profile?

It’s how businesses can reach more customers through Google Search and Google Maps for free. 

Google loves connecting customers with local businesses that sell the products and services they need … it’s literally what this search engine company tries to be the best at! A staggering 90% of all searches happen on Google because their team obsesses over giving people the answers they need.

(This is why you may have heard people say “let me Google that” when they’re looking for information before making a purchase … we trust Google to help us find our next favorite meal, a service provider we can trust, or a hot new shopping destination in our community.)

A few years ago, the search engine experts at Google realized that if they received more information from local businesses, they could offer more accurate, helpful recommendations to the people nearby. To gather this information, they created a powerful tool called Google Business Profile. This tool gives you, the business owner, the ability to take control of how your company is shown on platforms like Google Search and Google Maps. 

In other words, Google Business Profile allows you to share seemingly small details that can impact your business in a big way! By claiming and optimizing your listing, you can stand out from the competition and reach new customers who are looking locally for great products and services.

Why is That Important?

Companies have spent thousands of dollars and countless hours building websites that they hope Google will show when someone searches for goods and services. Google Business Profile allows savvy businesses to save a ton of time and money and go right to where people are searching.

And unlike Google Ads, Google Business Profile is free.

Of course there’s no guarantee you’ll show up when you want to, but if you follow all the steps of our guide, you’ll have a much better chance at getting to the top of search pages, and you’ll be more rewarded for good customer service.

Is it Hard to Do?

Really? No. It’s not. But business owners are busy and there are a million things screaming for their attention at any given time and so many businesses just don’t get around to it. This is a big mistake!

Getting a basic profile up and running is easy, but it can be kind of confusing to know you are doing everything right. That’s where we come in.

We help to make sure you don’t miss something simple or waste time trying to figure out what to focus on. Then we provide guidance on how to do things like ask your customers for reviews, or enable business messaging so that prospects can message you without having to call. In our view, by working on your Business Profile over time, you’ll build up a valuable asset for your business because you will stand out in local searches.

So What’s Next?

Nothing! You’re ready to go. The first thing we need to figure out is whether or not you have already registered your business with Google Business Profile.

To do this, you or someone in your business would need to have “claimed” the business through Google. If you know you are already registered an have a profile, then you can continue to step 2, how to add information about your business.

If you need to register, go to Step 1. 

Already have your business registered?
Go to Step 2: How to Add your Business Details
Don't have your biz registered with Google?
Go to Step 1: How to Register your Business