So far, all the information you’ve added to your profile has been more or less permanent information about your business. Posts allow you to share timely updates and temporary offers.
A clothing consignment store can create Posts about sales and discounts on seasonal styles. An RV dealership could share Posts announcing new models in stock. Restaurants can use Posts to highlight limited-time dishes.
The common thread is that none of these posts will be relevant after a few weeks, so it wouldn’t make sense to post it in a more permanent section of your Google My Business listings.
In this section we’ll walk through the different types of posts and recommend ways that you can use them.
You don’t have to create new Posts daily or even weekly, but businesses that update their Google My Business regularly are often rewarded with increased traffic on their profiles.