BONUS: Syncing Google My Business Content with Bing Places

This guide is devoted to Google My Business, but you’ll want the same information set up on Bing as well for Bing users and the similar tool that Bing has built called Bing Places. The good news is that there’s a way to automatically sync information from GMB to Bing Places so what you don’t have to keep the same information updated in two places.

We’ll walk you through those steps below. Before getting started make sure you are logged into the same Google account you use to manage your GMB profile – it will make things easier.

Begin Bing Places Sync

Guide Contents

Step 1: Create Your Bing Places Account

The first thing you need to do is simply to set up a Bing Places account. You will do that here. Just click the new user button if you don’t already have an account set up.

Be sure you are already logged into the same Google account as you use for Google My Business and the process is really straight forward. If you are logged in, when you click the Import button below, you’ll trigger a process to pull all the data from Google directly to populate Bing Places. It will save you a ton of time.

Step 2: The Import Process

The below image shows the steps you need to take to initiate the import process.

Step 1: Check the box to sync at regular intervals.

Step 2: Make it weekly so that it’s up to date.

Step 3: Click Continue to Google My Business.

Next, you’ll need to confirm to Google that you are giving permission to sync the back end data. This is all automated but you need to give permission. Here’s how you do that.

Step 3: Completing the Process in Bing

Once you’ve linked your accounts you still need to provide instructions on which businesses you want linked with Bing. Once you click the Allow button above, the system will think for a bit and then take you to the page below.

This next part is a little confusing as you now need to create a Bing Places account. This is separate from what you did to import from Google. But since you are already logged into Google, you can use your Google ID to create a Bing account specifically for this. When you log in in the future, you can just “login with Google” and visit Bing Places. More likely than not, you’ll never need to, but this way you won’t have to remember another password.

Step 4: Finishing Up

Once your account has been created, you’ll be logged in, and you’ll just need to confirm your contact information. This is the last step before your profile(s) are synced. Just fill in your details and you are set.